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Targeting - segmentation - campaign management

Marketing is all about finding and driving leads. In today’s market, that means you need a tool which helps with campaign management - from defining your target market better, to executing and tracking your campaigns easier and communicating to your market faster.

  • Many lead sources, one system »

    Finding the right people to talk to is an important part of  campaign management.  Create target lists, import leads and contact information from a variety of sources such as trade shows, seminars, direct mail, lists, etc. into SuperOffice CRM.

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  • Segment your target market for campaigns and communications »

    Target segmentation can help you to increase your sales by 12% if done well.

    Segmentation in SuperOffice is done through creating selections.  Create static or dynamic selections based on company, contacts or leads. Identify potential customers based on a wide range of user specified criteria such as contact information, activities, projects, sales opportunities and much more. 

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  • Manage multi-channel campaigns from lead to sale »

    SuperOffice CRM is a great campaign management tool which can help you to define and manage tasks, activities and track responses for a variety of marketing campaigns.

    Monitor leads from end to end. Get automatic date/time stamping, lead source tracking, and lead activity management. Monitor which leads are the most profitable.

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  • Keep customers close to you through one2one marketing »

    Send targeted communication to different customer segments based on their unique needs. 

    The eMarketing module allows you to:

    • Set up your target list
    • Create a message using one of the 16 templates which are included or create your own
    • Send the campaign or communication via email to a large number of recipients in your SuperOffice database
    • Track all responses
    • Follow the statistics

    .....all without leaving the comfort of the central SuperOffice CRM database.

    Not yet available on CRM Online.

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