Before the introduction of SuperOffice, VanRiet only had a hotlist in Excel and customer contact data were only found in the account managers' calendars and mailboxes.
Although, there was a contact driven CRM system in use, Act! By Sage, VanRiet needed a CRM system that supported their business processes, since they exclusively have organizations and not individuals as customers.
In the absence of colleagues (out-of-office appointments and illness), the rest of the team was not updated on which agreements that was made with the customers, because everyone managed their own agenda and mailbox. That was out of the question!