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7 Simple Ways to Increase Your Customer Base

Increase customer base

Do you find yourself thinking about how to increase your customer base?

One of key drivers in your company’s value is the value of your customers. 

Analyzing customer profitability and maximizing a customer’s lifetime value are highly important and essential to any business.

To increase your customer base, it is necessary to stay in constant contact with potential and existing customers and the more value your business can offer, the more likely they will remain loyal.

Below are 7 simple ways to bring in more customers and increase your customer base.

1. Offer a free newsletter

Free is something that everyone can afford, from small businesses to global corporations. With email marketing, you can inform potential customers that you are willing to provide free information from the start. If you provide good content, customers will know more about your business.

2. Increase your customer base by asking for opinions

Before a web visitor leaves your website, request that they complete a short survey related to your business. People are happy to express themselves and often enjoy telling you about their online and offline experiences. 

You can use a survey to conduct industry research, improve customer experience and measure customer satisfaction.

3. Keep up and maintain excellent customer support and service

A customer who contacts customer support about their first order is just as important as a customer who contacts customer service about their tenth order. 

Treat each customer with respect and take appropriate action. 

A happy customer is likely to tell at least three friends about a positive experience and great customer service leads to increased sales.

Best of all, you can keep track of previous customer communication in a CRM.

4. Keep your website content fresh

Fresh and informative content is one of the main elements that pull in new visitors and potential customers. Keep your content fresh by publishing a blog that reports the latest business news, key-takeaways from whitepapers and hot topics within your industry. 

Fresh content will also help your website be found in search engines.

5. Promote your business on social media networks

Facebook users have an average of 338 friends. When you create new content, launch a new product or run a new campaign, be sure you share this across the social media channels you are active in. 

There is no easier way to increase your customer base than providing value and then having your customers promote your brand for you.

6. Encourage customer referrals 

Another simple way to increase your customer base is via word-of-mouth marketing. 

In short, it’s a free form of advertising where your customers’ recommendations and authentic experiences organically promote your brand, product and/or service. 

In other words, your most satisfied customers can become advocates for your brand. 

Our tip is to add a referral program that gives rewards to your buyers that refer new clients to your products and services. This then makes your existing customer much more likely to bring in new potential customers by spreading the word. 

7. Experiment with influencer collaboration

Our last and seventh simple way to increase your customer base is by influencer or industry expert collaboration. 

Do some research and find out which individuals or experts within your particular industry have a strong authority or following that you believe can create some engagement. 

Then, collaborate with them on projects, create content and recommend and endorse your products. 

The result?

Helping you reach a wider audience and grain more credibility amongst their followers. 

Building a solid customer base

Marketing is the art of attracting and keeping customers.

If building a solid customer base for your product or service is what you are looking to achieve in 2023, implementing the 7 steps above will greatly increase your customer database in a short period of time.

Want to find out how SuperOffice CRM can help you increase your customer base? Book a demo today.